Web Instrumentation Analyst

Looking to take the next step in your web analytics career?

Want to join one of The Sunday Times Best Places to Work 2024?

AXS, part of AEG, is a global leader in ticketing technology, helping millions of fans access live experiences around the world. We're looking for a Web Instrumentation Analyst to join our London-based team.

In this role, you'll focus on understanding how people interact with our websites and apps, turning behaviour into insights that support data‑driven decision making for AXS and our clients. You'll play a key role in defining data layers, implementing tagging and tracking, and working closely with Product, Martech, and Analytics teams to ensure data is accurate, consistent, and compliant.

Data Layer & Instrumentation

• Define, implement, and maintain data layers across websites and mobile apps
• Instrument tracking using Adobe Analytics, Adobe Launch, and Rudderstack
• Implement and manage tracking pixels across AXS digital properties
• Carry out ongoing evaluation, QA, and optimisation of tagging implementations

Analytics & Insight

• Model and analyse data to understand user behaviour
• Build and maintain reporting used internally and within enterprise reporting solutions
• Support Marketing teams with attribution and performance reporting

Collaboration & Integration

• Work with Product teams to ensure consistent data collection across platforms
• Partner with Analytics Engineering and Martech teams to integrate data into downstream systems
• Work with clients and internal stakeholders to understand requirements and provide solutions

Compliance & Governance

• Work with Compliance teams to ensure tagging aligns with local and regional legislation
• Support privacy‑first data collection through consent management tools

 What We're Looking For

• Strong experience with JavaScript
• Experience using the Adobe Analytics suite (Web SDK, Tags, and Analytics essential; ACDL a plus)
• Experience implementing and debugging marketing and analytics tags
• Background in e‑commerce or B2B environments developing tagging solutions
• Understanding of e‑commerce KPIs and user behaviour analytics
• Experience working with mobile app analytics across iOS and Android
• Familiarity with consent management platforms such as OneTrust
• Experience working with global tagging solutions and regional compliance requirements
• Clear written and verbal communication skills when working with stakeholders and clients
• A self‑motivated, creative problem‑solver who can prioritise multiple projects, both strategic and tactical

Why Join AXS?

You'll be part of a global organisation at the heart of live entertainment, working with collaborative teams, modern technology, and data that has real impact—plus the recognition of being one of the UK's best places to work.

Ready to make data matter?

Apply now and help shape how millions of fans experience live events around the world.

You can find out more about life at AXS here: https://aegeurope.com/brands/axs/

Where: This role is based in our London Head Office near London Bridge station. We work 3 days in the office (Tues-Thu) and 2 days from home (Monday and Friday). We also offer flexible start and end times and welcome flexible working conversations.

So why apply?

Click here to find out why our employees love working for AEG  https://aegeurope.com/life-at-aeg/

AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all opinions. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!

Our commitment to inclusion

We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.

We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.

If this role excites you but you're wondering whether you meet every single requirement – don't hold back. If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you. You might be exactly who we need, in this role or another.

Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we're building a workplace where everyone can thrive.