Business Development Manager (Groups)

Are you looking to develop your sales career at one of London's most unique and iconic visitor attractions? 

Want to work for an employer named in The Sunday Times Best Places to Work? 

Join the Up at The O2 team and help shape unforgettable, sky‑high moments for every person who climbs our famous roof. 

We're looking for a driven and commercially minded Business Development Manager to maximise our Groups, Education and Corporate markets, build meaningful partnerships, and take our visitor experience to new heights.

What You'll Do

• Work with the B2B market to grow our Groups and Education products, helping deliver budget targets, KPIs, and strong partner relationships.
• Plan and deliver a successful year‑round travel trade strategy, working closely with the Head of Attractions and the Marketing team.
  • With a particular focus on private group bookings across tour operators, charities, education and leisure organisations.
• Monitor and report on sales, targets, and opportunities, ensuring alignment with financial objectives.
• Collaborate with the FIT/Third‑Party Business Development Manager to support existing strategies and manage key partnerships.
• Oversee ticketing software (e.g., Ventrata) and the full booking process—managing seasonality builds, supplier onboarding, integrations, and the smooth running of online booking journeys.
• Implement ticketing and pricing strategies to maximise revenue across direct and third‑party channels.

 What We're Looking For 

• Experience working within a visitor attraction or leisure‑focused business, with an understanding of seasonality.
• Proven experience in the leisure, corporate and charity private group market.
• A track record of planning and successfully delivering short‑ and long‑term commercial strategies.
• Experience managing ticketing system builds and operations.
• High attention to detail and strong organisational skills.
• A sales‑driven mindset, with excellent upselling and negotiation abilities.
• Commercial acumen and the ability to spot new opportunities and revenue streams.
• Confidence in producing financial reports and presentations.
• Flexibility to attend UK and international events, including some evening commitments.
• Strong knowledge of UK and European trade, groups, concierge and education markets.
• An understanding of wider visitor attraction industry trends.
• Strong Microsoft 365 skills.

At AEG, we're passionate about creating moments that matter — for our guests, our partners and our people. When you join Up at The O2, you'll be part of a collaborative, supportive and energised team.

Ready to take your career to the next level and help shape unforgettable experiences? Apply now and be part of the team that takes people to the top — literally.

Where: You'll be based at The O2, Peninsula Square, London SE10 0DX. We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely. We are open to flexible working conversations.

We'll give you a thorough induction on how we work at AEG. Our induction and onboarding programme is a great way to meet other new starters and to learn about our culture and values. We will give you training in our systems, policies, and procedures so that you'll be set up for success. From the moment new employees join us, they're welcomed with open arms and a plethora of exciting perks. Not only can they choose tickets to shows and to climb The O2, but we also ensure that our employees are continuously engaged and rewarded throughout their journey with us.

About AEG

Want to find out why our employees love working at AEG? Click here: https://aegeurope.com/life-at-aeg/

AEG is an inclusive organisation where we value everybody's contribution. We empower and trust our people to do the right thing. We go the extra mile, for our customers and each other, every time. We are always open to new ideas and respect all perspectives. We support and bring out the best in each other. We really value our people and inspire them to be the best in class, always!

Our commitment to inclusion

We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware.

We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.

If this role excites you but you're wondering whether you meet every single requirement – don't hold back. If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you. You might be exactly who we need, in this role or another.

Because at AEG Europe, we believe that the best ideas come from the most inclusive teams – and we're building a workplace where everyone can thrive.