The AEG Global Partnerships team oversees the worldwide sales and activation of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London and Coachella Music Festival. Overall, the division manages naming rights deals and other strategic partnerships. The division of AEG Global Partnerships operating out of London is responsible for all AEG sponsorship assets outside of North America including Europe, Asia, South American and Australia.